Deciem news and archive

Estée Lauder completes the acquisition of DECIEM

The Estée Lauder Companies (ELC) has completed its acquisition of the Canadian multi-brand company DECIEM Beauty Group. Estée Lauder first invested in DECIEM in 2017, increased its stake to become majority owner in 2021, and recently exercised its option to purchase the remaining interests after a three-year period on May 31, 2024 using cash on...

Fashion

Beauty disruptor Deciem to close down four brands in restructure

Deciem, the skin-care product incubator company founded by the late Brandon Truaxe in 2013, is to close four of its beauty brands – Abnomaly, HIF, Hylamide and The Chemistry Brand – in order to focus on its core businesses, The Ordinary and NIOD. The former is centred on clinical formulations with pricing integrity and the latter on the science...

Business

Estée Lauder ups stake in Deciem

The Estée Lauder Companies (ELC) has increased its 29 percent stake in Canadian-based multi-brand group Deciem to a majority stake of 76 percent. ELC said it has agreed to purchase the remaining interests after a three-year period “at a price that will be determined based on the future performance of Deciem”. Deciem was founded in 2013 by the...

Fashion

Estée Lauder Sues Deciem, Seeks To Remove Founder After 'erratic' Behaviour

The Estée Lauder Companies Inc. (EL) filed a lawsuit against popular skin-care company Deciem and its founder after he announced in a video on Instagram that he was temporarily shutting down all of its stores because of what he described as "major criminal activity.", according to the reports. Estée Lauder, which owns a minority stake in...