Deckers news and archive

Hoka launches Mach Remastered: a perfect mix of performance and style

Hoka®, a division of Deckers Brands, introduces the Mach Remastered: a versatile reinterpretation of the beloved running shoe, designed for both performance and daily wear. With the Mach Remastered, Hoka brings the best of both worlds together. The shoe retains its signature ultra-light feel and responsive foam while receiving a stylish,...

Retail

Hoka Comes to Berlin

Hoka is opening a new shop in Berlin. The US running brand is planning a new location on the popular Berlin shopping street Kurfürstendamm. So far, nothing more specific is known about the shop. What is clear is that the brand, which belongs to the US shoe provider Deckers Brands, has advertised various positions via FashionUnited's job platform...

FashionPress Release

HOKA presents the Mafate Speed 4 Lite

HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Mafate Speed 4 Lite , a fresh evolution of the beloved Mafate Speed 4 trail running shoe. Featuring a translucent, lightweight upper, this latest iteration perfectly combines aesthetics with unprecedented performance. The Mafate Speed 4 Lite redefines HOKA's trail icon with a...

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Business

Deckers reports ‘record’ results for FY24, Hoka and Ugg drive sales

Footwear and apparel group Deckers reported strong results for the fiscal year 2024, with net sales rising 18.2 percent to 4.288 billion dollars. Sales were largely driven by two of its portfolio brands, Hoka and Ugg, which saw net sales increase 27.9 percent and 16.1 percent, respectively. Elsewhere, net sales took notable hits. Teva, for...

Member

People

Andrea O'Donnell steps down from Deckers

Deckers Brands a company whose portfolio includes footwear, apparel, and accessories brands, has announced that Andrea O’Donnell, a driving force in growing Ugg, has stepped down from the position of president of fashion lifestyle to accept another opportunity. Dave Powers, CEO and president, and formerly president of omnichannel and president...

Podcast

Podcast: Digital Materials in 2020, with Chris Hillyer from Deckers Brands

Director of Innovation at Deckers Brands, Chris Hillyer, joins us to catch up on where the fashion world is right now with regards to digital materials. Are more companies adopting this technology as a serious path to a quicker and more efficient product development process? What are the limitations? Do those limitations even need to be overcome...

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Business

Deckers Brands’ Q2 net sales improve 8 percent

Deckers Brands’ net sales increased 8 percent to 542.2 million dollars in the second quarter, while on a constant currency basis, net sales increased 9.5 percent. The company said, gross margin was 50.4 percent compared to 50.2 percent for the same period last year and diluted earnings per share were 2.71 dollars compared to the GAAP diluted...

People

Deckers Brands taps former Luxottica director as Senior President EMEA

Deckers Brands, parent company of Uggs, has appointed Sergio Azzolari as its Senior Vice President for the Europe, Middle East and Africa region (EMEA), commencing 2 February, 2015. “We are delighted to announce Sergio’s appointment as Senior Vice President of the EMEA region,” commented Dave Powers, President of Omni-Channel for Deckers. “As...

Design

Deckers Brands Q2 Profit Rises

REPORT_ Deckers Brands reported second-quarter net income of 40.73 million dollars or 1.17 dollars per share, comparedto 33.06 million dollars or 0.95 cents per share, last year. On average, 21 analysts polled by Thomson Reuters expected the company to report profit per share of 1.03 dollars for the quarter. Analysts' estimates typically exclude...

Fashion

Ugg launches first global brand campaign

Footwear and apparel brand Ugg Australia has launched its first global brand marketing campaign, ‘This is Ugg’, designed to connect with consumers on “emotional levels that transcend any product”. The campaign, which debuted August 18 around the world, explores the theme that life's biggestmoments are actually the small ones – a place where the...

Design

Deckers named new managing director of EMEA

Footwear specialists Deckers Outdoor Corporation, parent company of brands including Ugg and Teva, has named Gianni Georgiades as its managing director of Europe, the Middle East and Africa. Georgiades, previously managing director of UK and distributor markets, has been promoted following the departure of Steve Murray as president of the EMEA...

Fashion

Deckers positive despite second quarter loss

REPORT_ US footwear company Deckers Outdoor Corporation, which owns brands such as UGG Australia and Teva, announced its results for the second quarter that ended on 30th June. The Goleta, California-based company reported a net loss of 29.3 million dollars and a net sales decline by 2.5 percent. Despite this being the sixth consecutive quarter...