Denim Deal news and archive

Denim Deal rolls out: First Germany, now France, soon worldwide

Back in 2020, a global group of industry leaders came together to sign a 'Denim Deal' committed to closing the denim loop. Now, following the opening of a regional 'Germany Hub' in September 2024 - as part of efforts to establish an ecosystem associated to the Denim Deal 2.0 - a new location is set to also launch in France on October 16....

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Denim Deal successfully concludes: 'Appetite' for international expansion

The goal of the Dutch Denim Deal was to increase the share of post-consumer recycled cotton (PCR) in denim, especially in jeans. After three years of collaboration, the project concluded successfully in a closing event in Amsterdam. The achievements, challenges, and next steps were explained by the six-member steering committee of the Deal. The...