Denim Deal news and archive

Denim Deal launches clothing collection

At the Kingpins denim trade fair, the Denim Deal, a global coalition aiming to scale up the use of post-consumer recycled cotton (POCR), is presenting its first three circular denim collections. Participating fashion companies aim to demonstrate that circular denim is already ready-to-wear, according to the press release. This refers to material...

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Denim Deal launches India Hub to boost circularity

The European initiative Denim Deal has launched its India Hub, a new partnership with the Global Alliance for Textile Sustainability Council (GATS) and Dutch venture builder Enviu, to advance circularity in the denim industry. The collaboration will focus on promoting the large-scale use of post-consumer recycled (PCR) cotton in Indian denim...

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Changemakers in fashion (part 2): Romain Narcy of Rematters, Ereks Blue Matters and the Denim Deal

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the general public or not? We interview changemakers, consultants, sustainable fashion experts and activists. What can we learn from their work? In this second instalment, FashionUnited spoke with...

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Denim Deal rolls out: First Germany, now France, soon worldwide

Back in 2020, a global group of industry leaders came together to sign a 'Denim Deal' committed to closing the denim loop. Now, following the opening of a regional 'Germany Hub' in September 2024 - as part of efforts to establish an ecosystem associated to the Denim Deal 2.0 - a new location is set to also launch in France on October 16....

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Denim Deal successfully concludes: 'Appetite' for international expansion

The goal of the Dutch Denim Deal was to increase the share of post-consumer recycled cotton (PCR) in denim, especially in jeans. After three years of collaboration, the project concluded successfully in a closing event in Amsterdam. The achievements, challenges, and next steps were explained by the six-member steering committee of the Deal. The...