Derek Eccleston news and archive

Retailers turn to Google+

New research has shown that retailers' use of Google+ has grown considerably over the past three months, with All Saints claiming the number one spot in the league table after adding over 600,000 new followers since April 2012. The latest Social Media Benchmark results from eDigitalResearch reveals that retailers are beginning to branch out from...

Fashion

Asos leads the way with Twitter activity

With fashion houses and high street chains alike looking to up their social media offering to draw in consumers, reports reveal that online fashion house Asos.com has attracted more new Twitter followers, than other retailers this year. The latest Social Media Benchmark study from e-commerce analyst group eDigital Research also showed that the...

Design

Christmas will increase smartphone use

FashionUnited has brought you stories over the past weeks about the ever growing use of smartphones within the retail industry. New research, according to edigitalResearch and IMRG, predicts that this Christmas 35% of UK consumers will do more shopping on their smartphones. It’s a sign for retailers to make sure their multi channel offerings are...

Fashion

Topshop leads social media following

In a new study on social media by online research group, Edigitalresearch, Topshop is leading the way for retailers, with 1.5 million & 176,837 people respectively interacting with the brand across Facebook and Twitter mediums, and it also had the most amount of subscribers to Youtube in the last week of the study. With 66,002 new Twitter...