digital content news and archive

Mango launches new business strategy, strengthens commitment to fast-fashion

London - Spanish fast-fashion chain Mango is set to roll out a new business strategy which will reinforce its commitment to fast-fashion by introducing new product in-store every two weeks and e-commerce. As of February next year, Mango will introduce new products to its stores every two weeks in response to the changing needs of consumers. The...

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Primark taps digital content editor

Value fashion retailer Primark has announced the appointment Jayne Bibby, former deputy catwalk editor at WGSN as its digital content editor. In her new role, Bibby is responsible for all online content across the Irish label's nine websites, which are translated into six different languages. She has also been tasked with driving Primark's...