Primark taps digital content editor

Value fashion retailer Primark has announced the appointment Jayne Bibby, former deputy catwalk editor at WGSN as its digital content editor.

In her new role, Bibby is responsible for all online content across the Irish label's nine websites, which are translated into six different languages. She has also been tasked with driving Primark's content strategy.

Prior to taking on her new role at Primark, Bibby spent seven year at WGSN at as trend forecaster and fashion editor.