BusinessPress Release
Cracking the code: Victoria’s Secret journey to successful global direct-to-consumer commerce
Victoria’s Secret has successfully made the journey to global direct-to-consumer commerce. Patrick Bousquet-Chavanne, Chief Executive Officer and President, Americas, at ESW, explains how they did it. Long before it even began trading online, lingerie, clothing and beauty brand, Victoria’s Secret, was pioneering a direct selling model via its...
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