Dirk Schonberger news and archive

MCM lands another ex-Adidas designer revealing a pattern

Though Dirk Schönberger has stayed in the background at Adidas, what he has achieved for the German sporting goods maker in recent years has not gone unnoticed: collaborations with Raf Simons, Rick Owens and Kanye West and the revival of the Stan Smith sneaker can all be attributed to Schönberger. That is why the designer, born in 1966 in...

Design

Adidas appoints Dirk Schonberger as creative director

Adidas has appointed designer Dirk Schönberger as creative director for its Sport Syle division with immediate effect. In his new role, Schönberger will define a coherent visual language and ensure innovative, inspirational design for all of the Sport Style collections. “By appointing Mr. Schönberger, Adidas will guarantee the successful...