DORINA news and archive

All dressed up with Raye

“Women are such beautiful creatures. The way we love, the way we feel, the way we cry, the way we try, and the way we move. The way we take care of each other and express ourselves.” “You know being a woman is being so many different shades and emotions and moods; sometimes we are fearless, bold, brave and don’t take no for an answer and we’re...

FashionPress Release

Sustainability is crucial now. This is why DORINA Goes Green.

Throwing out clothes that do not fit anymore just to buy heaps of new ones has caused the fast-fashion cycle to rise, increasingly generating more social and environmental issues. While some brands focus on rapid production in response to the mass market, other brands are making contributions to promote sustainable fashion. DORINA is an intimate...

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Business

Triumph sells its affordable lingerie brand Dorina to a Hong Kong firm

The Swiss lingerie group keeps moving towards its business concentration goal. After divesting from menswear brand HOM, Triumph has just sealed the sale of cheap fashion brand Dorina to a Hong Kong company. Full concentration on the core business with an emphasis on Triumph and Sloggi brands is the main strategic goal for the lingerie Swiss...