e.l.f. Beauty news and archive

E.l.f. Beauty launches commerce on Roblox

E.l.f. Beauty has expanded its collaboration with Roblox to become the first beauty brand to test real-world commerce on the virtual universe platform. In a statement, the beauty brand said the move would further its mission to bring the best beauty to every eye, lip and face, while continuing to engage with its “vibrant and growing Roblox...

Fashion |Beauty

Keys Soulcare collaborates with Amazon Alexa on beauty-themed experience

Keys Soulcare, the holistic beauty and skincare brand founded by singer-songwriter Alicia Keys in collaboration with E.l.f. Beauty has teamed up with Amazon Alexa to launch the Keys Soulcare Alexa theme. The move is described as a beauty industry first and offers Echo customers an exclusive Keys Soulcare Alexa theme designed to allow them to...

Business

Elf Beauty's Q4 net sales jump 71 percent

Elf Beauty’s fourth quarter net sales increased 71 percent to 321.1 million dollars, driven by strength across retail and ecommerce channels. The company’s full year net sales increased 77 percent to 1,023.9 million dollars. “Fiscal 2024 marked our strongest year of net sales growth on record, a continuation of the exceptional, consistent,...

Fashion |Beauty

E.l.f. Cosmetics launches beauty shopping app for Apple Vision Pro

Beauty brand E.l.f. Cosmetics has launched one of the first beauty shopping apps for Apple’s new spatial computer Vision Pro, which aims to blend “digital content with the physical space around you”. The “Your best E.l.f.” VisionOS app includes features designed specifically for Apple Vision Pro’s three-dimensional (3D) user interface that users...

Business

E.l.f. Beauty acquires Naturium in 355 million dollar deal

E.l.f. Beauty, a frontrunner in accessible beauty products, has announced the acquisition of Naturium, a rapidly expanding high-performance skincare brand, for the sum of 355 million dollars. This purchase is poised to bolster e.l.f. Beauty's quest to democratise the beauty industry spanning from eyes, lips, and face to addressing diverse skin...

Business

E.l.f. Beauty’s Q1 sales jump, raises outlook

First quarter net sales at e.l.f. Beauty increased 76 percent to 216.3 million dollars, primarily driven by strength in both retailer and e-commerce channels. The company’s updated outlook for fiscal 2024 reflects an expected 37 to 39 percent increase in net sales to 792 dollars to 802 million dollars compared to the previous expectation of 22...

Business

Elf Beauty Q4 net sales grow 78 percent

Elf Beauty has outlined its results for the three and 12 months ended March 31, 2023, where it saw net sales grow by 78 percent in Q4. Its sales rose to 187.4 million dollars during this period, largely driven by strength across its retail and e-commerce channels, while its gross margin also increased by 470 basis points to 69 percent....

Fashion |Beauty

E.l.f. Cosmetics airs first TV commercial during Super Bowl

Beauty brand E.l.f. Cosmetics tapped actress Jennifer Coolidge to star in its first-ever TV commercial, which debuted during the Super Bowl in the US. The TV advert, co-written by ‘The White Lotus’ creator Mike White, celebrated the beauty brand’s best-selling Power Grip Primer, which has become a viral hit on TikTok for its ability to grip...

Business

E.l.f. Beauty raises full year sales and earnings outlook

Net sales increased 49 percent to 146.5 million dollars in the third quarter at e.l.f. Beauty, primarily driven by strength in both the retailer and e-commerce channels. The company’s updated outlook for fiscal 2023 reflects an expected 38-39 percent increase in net sales in the range of 541 to 545 million dollars compared to an expected 22-24...