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Business

Eddie Bauer reveals new brand identity as part of evolution strategy

American outdoors brand Eddie Bauer has unveiled a global rebrand under a new brand evolution strategy, led by its current chief executive officer Tim Bantle. Bantle, who has now been at the helm of the retail chain for one year, had previously set about leveraging Eddie Bauer’s long-standing DNA, with the mission to adapt its identity in a bid...

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Authentic Brands Group's acquisition strategy: A look at the past five years

The American Authentic Brands Group (Authentic) is becoming an increasingly important player in the fashion industry, partly thanks to the various acquisitions it has made in recent years. The group seems to be pursuing a buy-and-build strategy and already has more than 40 brands in its portfolio. If you have lost track of all recent...

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