EdigitalResearch news and archive

Asos tops digital customer experience survey

Online fashion retailer Asos has topped the rankings in a digital customer experience survey by customer specialist eDigitalResearch. The eRetail Benchmark survey measures and assesses the entire end-to-end digital experience from the homepage to making a purchase and after sales care and covers key multichannel touch points, including web and...

Featured

Retail

Amazon fastest growing retail brand on social media

Online retail giant Amazon has been named as one of the retail industry's ‘fastest growing social media’ brands, according to the latest Retail Social Media Benchmark results from eDigitalResearch. Amazon topped both the Facebook and Twitter social media ranks, with the online retailer gaining more than 1.2 million new followers on their Twitter...

Retail

Click and collect continues to please consumers

Three quarters of online shoppers are currently “very satisfied” with click and collect services, according to latest eCustomerServiceIndex results from eDigitalResearch and IMRG. The study reveals that nearly all online shoppers who have used click and collect in the past were “extremely satisfied” with their experience and would “actively...

Retail

New Look tops eRetail benchmark study

Fashion retailer New Look has topped the latest eRetail Benchmark study from eDigitalResearch, joining the likes of John Lewis and Amazon, who have both traditionally lead the multichannel customer experience over the past few years. The study which measures and assesses the entire end-to-end digital experience and covers multiple customer touch...

Fashion

Amazon beats Debenhams in digital customer experience report

Online retailer Amazon has topped the latest eChannel Retail Benchmark report examining digital customer experiences, beating off department stores Debenhams, Marks & Spencer and John Lewis. The review by eDigitalResearch, which assessed the entire end-to end customer experienceacross key digital channels including websites, mobile sites and...

Fashion

Price and availability drives UK shoppers to international retailers

Almost half of UK online shoppers have made an online purchase with a retailer based outside the UK, according to the latest eCustomer Service Index results. The study from eDigitalResearch and IMRG, suggests that price and availability are diving cross-border shopping among UK online consumers. Some 60 percent of the respondents who have...

Design

More consumers using mobile devices

According to the latest device detection results from eDigitalResearch, smartphone and tablet device use in customer research has more than doubled since July 2011. The survey found that the majority (82%) of respondents are likely to take part in surveys from their mobile in the future. 72% 'strongly agree' or 'agree' that it is more convenient...

Design

Retailers turn to Google+

New research has shown that retailers' use of Google+ has grown considerably over the past three months, with All Saints claiming the number one spot in the league table after adding over 600,000 new followers since April 2012. The latest Social Media Benchmark results from eDigitalResearch reveals that retailers are beginning to branch out from...

Design

Consumer satisfaction with online purchases

Customer satisfaction when purchasing online have reached new levels, which are now outrating all other areas of the retail industry. A study by eDigitalResearch found that retail websites hit their highest levels of customer satisfaction in the study’s history, reflecting the ongoing trend among retailers to increase their digital presence....

Design

Christmas will increase smartphone use

FashionUnited has brought you stories over the past weeks about the ever growing use of smartphones within the retail industry. New research, according to edigitalResearch and IMRG, predicts that this Christmas 35% of UK consumers will do more shopping on their smartphones. It’s a sign for retailers to make sure their multi channel offerings are...

Design

Multi channel survey for retailers

A new survey has been launched which asks retailers how they are making multi channel opportunities coherent for their consumer. As multi channel becomes a key component in the retail industry with the advent of f-commerce, smartphone purchases and ever growing ecommerce figures, the survey is being put together by eDigitalresearch, IMRG to...

Fashion

Topshop leads social media following

In a new study on social media by online research group, Edigitalresearch, Topshop is leading the way for retailers, with 1.5 million & 176,837 people respectively interacting with the brand across Facebook and Twitter mediums, and it also had the most amount of subscribers to Youtube in the last week of the study. With 66,002 new Twitter...