Egypt news and archive

AllSaints opens first store in Egypt responding to 'strong demand'

British fashion brand AllSaints has unveiled its first standalone store in Egypt, at Cairo’s Mall of Arabia. The 2,368 square foot space is located at Gate 15 of the shopping complex, and houses a range of AllSaints clothing, handbags, footwear and accessories. The location has also been fitted with the brand’s freshly unveiled store design...

Business

Better Cotton and Cotton Egypt Association enter strategic partnership

The world’s largest cotton certifier Better Cotton and the Cotton Egypt Association (CEA), responsible for promoting and protecting Egyptian cotton worldwide, have announced a new strategic partnership to expand the Better Cotton programme in Egypt and enhance the sustainability and quality of Egyptian cotton production while ensuring fair...

Fashion

What to know about Egypt’s first fashion week

Egypt will soon be joining the growing roster of international fashion weeks, as it prepares to host its first edition from May 12 to 15, 2023. The official Egypt Fashion Week is being organised by the Ministry of Trade, Economic Development and the Ministry of Agriculture, which unveiled the plans for the event during a press conference in the...

Business

Alpine Group to open Alex Apparels “factory of the future” in Egypt

Alpine Group, the textile and garment manufacturer, has confirmed that it will open a state-of-the-art “factory of the future” for its Alex Apparels company based in Egypt in response to the strong momentum it has secured in the region. Alex Apparels, Alpine Group’s Egypt-based garment manufacturing division, will add an additional 10 million...

Fashion

The Egyptian modelling agency 'decolonising beauty standards'

Cairo - Between the frenzied rush of wardrobe changes and photographers readying for shoots, Iman Eldeeb’s agency is slowly breaking new ground for Egypt’s fashion scene by hiring a diverse line-up of models. Eldeeb forged an international career in European fashion capital Milan, where photographers told her she was “the first Egyptian model...

Fashion Featured

Egyptian 'Generation Z' take to street fashion in search of fame

In the transition years from 13 to 19, a need to rebel can compete with a need to conform -- and fuse into new trends that horrify parents, fascinate sociologists and delight fad spotters out to make a quick profit. In the US and Europe, defiant bodyart such as tattoos and piercings have gone mainstream, while in London teenage slang has morphed...