Erve news and archive

Erve Unveils Exclusive Barbie Collection at Harrods

Erve, a leading company in licensed and branded apparel and accessories, is proud to announce its exclusive Barbie collection at Harrods. The collection was launched on July 21st, 2023, located on the 4th floor in Harrods’ childrenswear section. This collaboration celebrates the iconic Barbie brand and showcases the creativity and craftsmanship...

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Why garment producers are choosing Ethiopia

The fashion industry is setting its sights on Ethiopia as a new home of manufacturing. Martijn van der Erve, CEO of Erve Group, saw the opportunity to produce in Ethiopia as an alternative to popular manufacturing locations like Bangladesh. In 2014, the company established Beconnected Africa, a buying house for finished garments. Following its...