Evercreatures news and archive

Evercreatures parent company Astbury Collections acquired by Rouchette

UK-based Astbury Collections, which includes welly boot brand Evercreatures, has been acquired by French footwear company Rouchette. Rouchette, which had previously been a supplier to Evercreatures, said that the purchase is part of its strategy to bolster its presence in the UK and it will “bring significant inward investment” of up to 500,000...

Business

Astbury Collections acquires Simply Hike

Astbury Collections, owners of welly boot brand Evercreatures and coat brand Rainmac, has acquired Simply Hike, a leader in gear for outdoor adventurers, walkers, hikers, mountain climbers and skiers, for an undisclosed sum. Simply Hike said in a statement that the acquisition will help the brand “recapture a significant share of the outdoor...