Everlast news and archive

Sport Direct unveils “elevated” flagship in Liverpool

Sports Direct, Europe’s biggest retailer of sports and fitness footwear, clothing and equipment, which is part of the Frasers Group, has unveiled a new elevated store format in Liverpool, offering consumers a retail space to both shop and workout. The new store opening on Liverpool’s Church Street marks the next phase in the brand’s vision to...

Member

Fashion

Everlast names ambassador to “spearhead” brand

Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment and apparel, has announced a two-year equipment deal with Featherweight boxing star Carl Frampton, as it looks to enhance brand recognition in the UK. The move will see Frampton becoming an Everlast global ambassador, with a focus on...