experiential retailing news and archive

Selfridges debuts the world's first department store cinema

London - Selfridges has opened a cinema at its Oxford Street flagship. It is the first department store to have a permanent space for films. In partnership with boutique operator Olympic Studios, the Cinema at Selfridges will be opened all year round and has access directly from street level for viewings outside store opening times. On show will...

Retail|OPINION Featured

How Japan mastered the art of experiential retailing

Experiential retailing, a marketer's term for brick-and mortar-companies creating in-store buzzes to attract shoppers, is part of an ongoing conversation about technology-enhanced, omni-channel, immersive retailing. It is also a subject of intense research, with some 'experts' offering formulas to create out-of-the-box retail experiences that...