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Fashion |IN-DEPTH

Tapping into the Rise of the Digital Influencers

London - The rise of the Selfie is an internet phenomenon that has been well-documented over the past few years. However, an area less explored by the fashion remains the rise of the digital influencers and the marketing sway held by the individuals behind the screens taking the selfie. As appetite for word of mouth marketing from these...

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Fashion

Bloggers provide growth opportunities for fashion companies

Forget actresses and models. Fashion companies that wish to appeal to a broader audience should focus on fashion bloggers. The takeover of the bloggers' network Fashion Networks International (FNI) by Fairchild Fashion Media (FFN) - a Condé Nast subsidiary - confirmed a growing trend. What started off as a hobby for fashion lovers who wanted to...

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