Tapping into the Rise of the Digital Influencers

London - The rise of the Selfie is an internet phenomenon that has been well-documented over the past few years. However, an area less explored by the fashion remains the rise of the digital influencers and the marketing sway held by the individuals behind the screens taking the selfie. As appetite for word of mouth marketing from these influencers continues to grow more and more retailers and brands alike scramble to work with these leading fashion taste-makers. But what led to the rise of the social influencer? How should retailers work with them? And what approach should fashion labels be taking when working with influencers? FashionUnited takes a closer look.