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Retail

French retail sector unites against Shein

Major French trade federations representing sectors from mass market retail to clothing and toys are suing Shein for “unfair competition”. The Asian e-commerce giant, already under government scrutiny, described the move as a “boycott attempt”. Several sector organisations stated in a press release that Shein’s model “relies on non-compliance...

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Business

French senate passes advertising ban for fast fashion

Regarding the ‘anti-fast fashion’ bill, debated on June 2, 2025, the Sénat enacted a general ban on advertising, which French senators in committee had opposed. With the government's support and thanks to lobbying by fashion federations, the Sénat reinstated the article that provided for a general ban on advertising ultra-fast fashion in...

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