FHM news and archive

Lads Magazines: End of an Era

Lads' magazines have officially met their maker. With the death of Loaded in March this year, the monthly publication whose once alluring combination of not-quite-supermodels showing more skin than clothes featuring articles about cars, boxer briefs and hair gel have lost their allure altogether. Instead it finds itself buried in the same...

Fashion

FHM unveils travel size

Men’s magazine FHM will be introducing a men’s market-first, ‘travel size’ edition from Spring 2008. The travel size FHM will be a proportionately scaled down version of the regular issue with the same content and advertising, designed specifically for readers who prefer a more portable FHM experience. The new travel-format will be added to FHM’...

Fashion

FHM gets makeover

FHM is being revamped, in a fresh attempt to mark it out from the weeklies, which have eroded its readership. An Emap spokeswoman said a wholesale relaunch was overstating the extent of the changes, but that the title would use its monthly frequency to be a more aspirational experience than the weeklies. She added: "The October issue will...

Fashion

Fashion publishers under scrutiny

Fashion edia giant Emap is facing a shareholder backlash after it announced last week that its revenues will slide this year. Shares in the company, which owns 'lads' mag' FHM and the weekly publication Grazia, fell by nearly 15 per cent last Thursday following the news.One of Emap's largest shareholders hinted that it would support a takeover...