FHM unveils travel size

Men’s magazine FHM will be introducing a men’s market-first, ‘travel size’ edition from Spring 2008. The travel size FHM will be a proportionately scaled down version of the regular issue with the same content and advertising, designed specifically for readers who prefer a more portable FHM experience.

The new travel-format will be added to FHM’s regular-size print run and will be sold through selected retail outlets throughout the UK. The travel-size will be available for the same cover price of £3.80, and will also contain FHM2, a compatible man-skills guide. Rob Munro-Hall, MD of Emap’s Men’s Lifestyle and Music Magazine Brands, commented: “FHM has been widely recognised and rewarded throughout its time for groundbreaking innovation in the men’s lifestyle market – whether onto new platforms or into new markets.”