Filter news and archive

Fashion beyond the filter

Robbie Williams famously sang about 'Life through a Lens,' but in 2016 that lens has been largely filtered. From configuring our Instagram feeds to creating e-commerce wish lists featuring only brands we love and customising everything around us, we are absorbing mostly our own reflections. By eliminating all the areas of disinterest, from the...

Retail

River Island teams up with Snapchat for new campaign

British high street retailer River Island has teamed up with Snapchat for its latest campaign, named "Snap & Share." A first for fashion retailers, the campaign sees River Island launch a number of custom branded filters, which can only being activated in-store. The campaign, which is target at millennials in particular, allows Snapchat users...