Fashion
'Big Mac' fashion in the new era of viral marketing
Hot on the heels of Burger King's preposterous new fragrance, fast food rival McDonald's is out with its own stab at unconventional marketing. The company launched a clothing and lifestyle line in Sweden earlier this week, which includes thermal tops and bottoms, raincoats, wallpaper and sheets. All the products have the same Big Macs-on-white...
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