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Can Lanvin's new manager return the brand to desirability?

French luxury maison Lanvin has appointed Siddhartha Shukla as its new deputy general manager. Shukla steps into the role to replace Arnaud Bazin, who is exiting the company after just 14 months. Lanvin is France’s oldest couture house, but despite its rich heritage the brand has seen revenue plummet since the exit of Alber Elbaz in 2015. Lanvin...

7 Dec 2021