Fruit of the Loom news and archive

Zara teams up with Fruit of the Loom for capsule collection

Spanish fashion giant Zara has teamed up with US fashion brand Fruit of the Loom to launch their first joint capsule collection. The collection takes inspiration from Fruit of the Loom’s classic styles with bright colours across a selection of t-shirts, sweatshirts with matching shorts and pants, and undergarments. “It’s an honor to collaborate...

Fashion

Cédric Charlier X Fruit of the Loom

Belgian designer Cédric Charlier has collaborated with the prominent American brand Fruit of the Loom creating a capsule collection of four unisex t-shirts. Charlier debuted the collection during his Spring presentation at Paris Men’s Fashion Week on 21st June. The collaborative collection was designed to complement Charlier’s SS18 Menswear &...

Video

Seek No Further

Fruit of the Loom has unveiled its new, trendier, premium label Seek No Further with a pop-up shop in London. Situated in a gallery space in Shoreditch, the 226 square foot pop-up boutique will remain open until July 6 and houses the entire debut Spring/Summer 2014 collection. Designed by Dorothée Loermann, formerly at cult Parisian brand...

Fashion

Fruit of the Loom launches premium brand

Fashion brand Fruit of the Loom, known for its sportswear cotton pieces, is launching a premium brand, Seek No Further in March. Designed by Dorothée Loermann, formerly at cult Parisian brand Surface to Air, the label is described as “grown up” with a “sophisticated edge” and will offer contemporary wardrobe staples for men and women including...

Fashion

Fruit of the Loom back at B&B

Clothing exhibition Bread & Butter will showcase the new collections of Fruit of the Loom. The casual wear label will present its ‘Born in the USA’ collection at the AW10 show. The latest collection of men’s underwear will also be presented. Known for their iconic t-shirt and sweat styles, Fruit of the Loom has created a new range of t-shirts,...