Frye news and archive

Authentic Brands Group teams up with Fleet Street for Frye

Authentic Brands Group, the brand development, entertainment and marketing platform, has announced a partnership with wholesale and retail company Fleet Street for its Frye brand. In a statement, Authentic said that Fleet Street will become Frye’s design, manufacturing and distribution partner for outerwear, excluding leather, and swimwear for...

Business

ABG strikes partnership deals for Frye, Tretorn and Volcom

Authentic Brands Group (ABG) has announced two new deals regarding its brands Frye, Tretorn and Volcom, putting the labels on course for US and Canada expansions. Its first partnership builds on its relationship with NYC Alliance and has granted the apparel company the rights to design, produce and distribute men’s and women’s sportswear for...

Business

Authentic Brands takes 51 percent stake in legacy brand Frye

Authentic Brands Group (ABG) has gone shopping again, taking a 51 percent stake in Frye, one of the oldest footwear brands in the U.S. Commenting the deal, Jamie Salter, chairman and CEO of ABG , highlighted that “Frye is an American legacy brand which has been synonymous with quality and style for more than a century.” In regards to the new...