FW26 news and archive

MAX&Co. celebrates 40th anniversary with new creative direction 'The Vision Ahead'

Italian fashion brand MAX&Co., part of the Max Mara Fashion Group, marked its 40th anniversary with the launch of its autumn/winter 2026 collection and a new creative direction, 'The Vision Ahead,' built around authenticity, individuality and everyday life. The collection is anchored by the mantra 'Keep it cool,' reframing "cool" as an attitude...

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Guess unveils capsule collection co-created with Leonie Hanne for autumn/winter 2026

American brand Guess has unveiled a capsule collection co-created with entrepreneur and style icon Leonie Hanne for autumn/winter 2026. Designed for independent women, the 'Leonie Hanne for Guess' collection pairs sculptural cuts with fluid draping, reinterpreting the brand's American DNA through Hanne's cosmopolitan point of view. German-born...

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Calvin Klein launches third chapter of 'Feel The Fit' campaign with Jung Kook of BTS

American fashion brand Calvin Klein, founded in New York in 1968, has unveiled the third chapter of its Fall 2026 'Feel The Fit' denim campaign, featuring global brand ambassador Jung Kook of South Korean group BTS. The campaign is built around the confidence that comes from a well-fitting pair of jeans, with Jung Kook bringing his own style and...

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Stone Island adds Terracotta to Ghost line for fall/winter 2026

Stone Island is extending its Ghost line for fall/winter 2026, continuing the trans-seasonal collection's push toward year-round availability. The line draws on brutalist architecture and functional elements of military clothing, built around versatility and a deliberately monochromatic finish that masks the complexity of its construction and...

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Guess unveils fall 2026 campaign with Stray Kids' Hyunjin as global ambassador

American brand Guess has presented its fall 2026 campaign, featuring Hyunjin, a member of k-pop group Stray Kids, as global ambassador. The campaign returns to the brand's Californian roots, where Guess was founded in 1981. Credits: GUESS Shot against backdrops inspired by California's roads, from a classic gas station to vintage cars, the...

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Giorgio Armani and Poldo Dog Couture launch fall 2026 dog collection

Italian luxury label Giorgio Armani and Italian brand Poldo Dog Couture, which specializes in dog accessories, have presented their new fall 2026 collection. The line marks the latest chapter in an ongoing collaboration dedicated to dogwear. Since it began, the joint product range has expanded season by season through new colors and patterns,...

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Barbour reworks its family tartan for autumn/winter 2026

British outerwear brand Barbour has introduced Birchwood Tartan, a new seasonal interpretation of the brand's family 'Dress Tartan' sett, for autumn/winter 2026. The collection spans menswear and womenswear and appears across outerwear, shirting, knitwear and layering pieces, with a wider rollout planned from August 2026. Credits: Barbour The...

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ECCO ® GOLF Introduces BIOM ® C5 PREMIUM - The Next Evolution of a Modern Icon

ECCO GOLF introduces BIOM C5 PREMIUM, combining advanced performance with premium craftsmanship Building on the success of the ECCO GOLF BIOM C5, launched earlier this year, ECCO GOLF has introduced the BIOM C5 PREMIUM, the latest high-performance model in the brand’s BIOM performance franchise. Combining the performance technologies of the BIOM...

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Pepe Jeans launches Italian Selvedge denim capsule for fall/winter 2026

British denim brand Pepe Jeans, owned by Madrid-based fashion group All We Wear Group (AWWG), has introduced an Italian Selvedge capsule collection for fall/winter 2026. Denim has been central to Pepe Jeans since the brand was founded in 1973, and the company says this capsule takes that commitment in a more deliberate, craft-focused direction,...

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Pinterest men's trend report 2026: workwear, leather and pink define the look

Pinterest was long considered a platform where women primarily sought inspiration. This image is changing. Men are increasingly claiming the platform for themselves, and not just for outfit ideas anymore. Sports, travel, hobbies, interior design and grooming; the range of topics men engage with on Pinterest has become broader than ever. The...

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Onitsuka Tiger Introduces DENIVITA, a Japanese Denim Capsule for Autumn/Winter 2026

Onitsuka Tiger unveils DENIVITA as part of its Autumn/Winter 2026 Yellow Collection, a capsule built entirely around Japanese-made denim. Rooted in the idea of brightening everyday life - "vita" - through colour and craftsmanship, the collection turns denim, a wardrobe staple, into something considerably more expressive. The range leans on...

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Inditex's eight brands implement diverse strategies for upcoming season

Madrid – This Wednesday, September 9, 2026, the Spanish fashion multinational, the Inditex group (ITX), will present its results for the first half of the year. This period covers February 1 to July 31, 2026. The company will report on this period as it prepares for the second half of the financial year. This is the most significant time of the...