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Turning Clicks into Sales: Fashion’s Future in Monetising Hashtags

Social media plays an imperative role in all consumer goods industries, but can be considered even more relevant in the fashion world. As the global social media base passes the 2.0 billion user milestone and internet retailing continues to grow, at a constant 2014 value CAGR of 14 percent globally over 2014-2019, brands are eager to expand...