Gucci news and archive

Gucci launches the first Sponsored AI Lens for luxury with Snapchat

Snapchat and Gucci are opening the door to a new AI-powered experience that invites Snapchatters to step into the luxury sector’s first Sponsored AI Lens and become one of Gucci’s iconic characters. Entering La Famiglia with Snapchat This interactive Lens powered by generative artificial intelligence invites Snapchatters to step into the shoes...

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Francesca Bellettini: the CEO forging Gucci's future

In an industry defined by dynamic shifts and heritage, the appointment of Francesca Bellettini as president and chief executive officer of Italian luxury maison Gucci in September 2025 marks a pivotal moment. With Gucci, the flagship brand of the French luxury group Kering, still facing declining sales and profits, Bellettini has been entrusted...

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Kering 2025: moment of truth for François-Henri Pinault's powerhouse

The luxury sector is no longer smooth sailing, and Kering (Kering) has become its most sensitive barometer. With a 13 percent decline in turnover, compressed profitability, and Gucci still undergoing reconstruction, the French group concludes a 2025 financial year that management describes as transitional. Investors, however, see it primarily as...

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Chiara Baravalle appointed general manager of Dsquared2

Chiara Baravalle is the new general manager of Canadian-Italian fashion brand Dsquared2, with immediate effect. Baravalle will lead the company's global strategy, operations and continued expansion. She will report directly to founders and creative directors Dean and Dan Caten, a statement explained. Baravalle's appointment coincides with a new...

FashionPress Release

Presenting Gucci: La Famiglia

The House unveils Gucci: La Famiglia, a new campaign revealing wardrobes that mark the genesis of a new Gucci era by Demna: unapologetically sexy, extravagant, and daring. First unveiled in September, the La Famiglia collection reflects Demna’s ongoing research into the House’s archival and visual codes across multiple eras, in anticipation of...

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Italy sweatshop probe snares more luxury brands

Italian prosecutors on Thursday named Gucci, Prada, Versace and Yves Saint Laurent as among 13 luxury brands suspected of using subcontractors who exploited migrant workers in Italy, as part of a growing investigation into sweatshop conditions. Milan prosecutor Paolo Storari issued requests for information about alleged abuses by the brands,...

Fashion

Gucci to present Cruise 2027 collection in New York

Gucci will present the Cruise 2027 collection in New York on May 16. The show will mark Demna’s debut for the house’s cruise line, following the designer’s debut collection in February. The US city holds a fundamental place in Gucci’s history. In 1953, the house opened its first overseas boutique in New York, initiating the brand’s international...

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Kering launches “House of Dreams”: why this internal fund is at the heart of its strategic overhaul

Kering has quietly laid a major cornerstone of its transformation strategy. Luca de Meo, appointed chief executive officer (CEO) in June, has proposed the creation of a new investment entity named House of Dreams. This entity is designed to identify, acquire stakes in, and grow emerging brands to reduce the group's heavy dependence on Gucci. The...

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Kering moves to reduce reliance on Gucci

Kering is preparing for a major reset as new chief executive Luca de Meo signals the end of the group’s heavy reliance on Gucci, according to reporting by the Financial Times. The luxury conglomerate has begun an 18-month restructuring programme under a broader recovery plan, “ReconKering”, aimed at resizing operations and returning all houses...

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Coty subsidiary files lawsuit against Kering and Gucci

A subsidiary of beauty giant Coty has filed a lawsuit against Kering and Gucci in a UK commercial court weeks after a landmark acquisition deal between Kering Beauty and L’Oréal. A case filing by HFC Prestige International Operations Switzerland SARL – the documents of which have not yet been made public – has listed Gucci America Inc; Guccio...

FashionPress Release

The House reveals Gucci Altitude, its debut winter sportswear collection

Framed by the breathtaking expanse of a snow-covered landscape, Gucci begins its journey into the world of winter sportswear with the launch of the Gucci Altitude campaign and collection. A blend of high-altitude performance and emblematic codes, the debut collection explores the space between sky and mountain, stillness and momentum, where...

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Gucci continues to weigh on results: Kering reports 10 percent revenue decline in Q3

Kering announced a 10 percent revenue decline for the third quarter on Wednesday. This is the first financial release since Luca de Meo took office in September as the new chief executive officer, tasked with getting the luxury group back on track. Revenue fell to 3.4 billion euros, a decline less severe than in previous quarters. However,...