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Gucci merges South Korean heritage with its own design codes for Cruise 2024 collection

Italian luxury house Gucci took to Gyeongbokgung Palace in Seoul, South Korea, this week to present its Cruise 2024 collection, where it attempted to merge its own historic design codes with those of the East Asian region. In what the luxury label said was a “shared style language”, the collection looked to reflect Gucci’s own community brought...