Guy Cheston news and archive

Harrods instore digital media still going strong

Harrods was an early adopter of in-store digital media and continues to use it as a revenue generating tool with third-party advertisers a key element of the store group's profitable model. Ahead of presenting at the Retail Bulletin In-store Engagement Conference 2012 in London on July 10th Guy Cheston, media sales director at Harrods, says of...

Design

Harrods features innovative digital media

Harrods has unveiled a new look escalator at its Knightsbridge store which features innovative digital media advertising screens. The escalator located at the premium entrance on Hans Road features five 13ft high definition video walls, replacing the previous static poster sites. Harrods has also upgraded its storewide digital signage network by...

Fashion

Harrods Media launches

With FashionUnited recently bringing news of Harrods’ digital development plans, now the luxury department store has announced the launch of a whole new portfolio, Harrods Media. Harrods Media will oversee all media based solutions in house and personally develops digital offerings for its in-store screen network of 150 screens, which provide...