hanes brands news and archive

Shock Absorber recognised by ISPO

Shock Absorber, the UK’s number one sports bra brand, has been recognised by ISPO, the world’s leading sports business network and largest trade fair for sports business. ISPO, a seal of quality for the sporting goods industry, has named Shock Absorber as the winner of the Base Layer category for its Ultimate Run Bra Padded, which features a dry...

Featured

Fashion

Shock Absorbers launches new brand ambassador programme

Shock Absorber, the UK’s number one sports bra brand, has launched a new brand ambassador programme in which it celebrates inspirational women from a diverse selection of sports. The move, part of its strategy to educate women on the importance of wearing the correct sports bra, will be a social media-led campaign featuring the new ambassadors...

Design

HanesBrands to redeem $150 mln of its debt in 2012

As part of plans to pay off its approximately $300 million of floating-rate bond debt in 2012, HanesBrands declared that it aims to redeem in July $150 million of its Floating Rate Senior Notes due 2014 through free cash flow in 2012 and 2013. “Free cash flow is tracking to our plans, and we are taking the opportunity to begin the reduction of...