Hugo news and archive

Hugo Boss 2022 revenues cross 3 billion euros, raises dividend

Hugo Boss announced Wednesday that sales in fiscal year 2022 increased by 27 percent currency-adjusted to 3.7 billion euros. In group currency, that translated to an increase of 31 percent. The company noted that the robust performance was achieved despite high levels of macroeconomic and geopolitical uncertainty in fiscal year 2022, including...

Business

Hugo Boss, Coty Renew License Deal

Hugo Boss AG, a German luxury fashion house, and Coty Inc. (COTY), an American-French beauty company, said on Tuesday that they renewed their license deal beyond 2035, including all Boss and Hugo fragrances for men and women. With this move, Coty has renewed its license for the next six years. The average remaining duration of Coty's top six...

Fashion

Hugo reveals collaborative capsule with Mr. Bathing Ape

German fashion label Hugo has revealed a new collaboration with Mr. Bathing Ape, the formalwear arm of popular streetwear brand A Bathing Ape (BAPE). The limited edition capsule collection sees the duo bring together their individual aesthetics to offer a reinterpreted take on streetwear style. Releasing for pre-fall 2022, pieces in the line...

Business

Hugo Boss renews watches and jewellery licensing agreement

German fashion group Hugo Boss has renewed its licensing agreement with the Modavo Group, carrying the duo’s partnership to the end of 2026. The licence covers Boss watches and jewellery and Hugo watches for both men and women. With the contract’s renewal, the retailer hopes to continue working on its Claim 5 growth strategy, in which it plans...

Business

Hugo Boss announces refreshing of creative leadership team

German fashion group Hugo Boss has announced the rebuilding of its creative department following the unveiling of its revamped Boss and Hugo brand identities. In its first move, Hugo Boss’ chief brand officer, Ingo Wilts will be stepping down from the executive board, of which he has been a member of since 2016, for personal reasons. Wilts, who...

Fashion

Hugo Boss reveals global campaigns for brands as part of identity refresh

Hugo Boss has launched two star-studded campaigns for its brands Boss and Hugo, as it begins to take steps towards a “historic” brand refresh. It comes as Boss introduced a new logo along with a complete rebrand across all consumer touchpoints, with the details partially revealed during a recent partnership with Austrian ski tournament,...

Business

Hugo joins circular fashion service Bewearcy

Fashion brand Hugo has joined fashion trade-in service, Bewearcy. Hugo is now a part of the platform’s roster of brands including Elyts and Charuel. Since its inception in 2020, the platform has attracted interest from various luxury brands, with its circular fashion model proving increasingly popular. Bewearcy allows its customers to trade in...

Fashion

Hugo expands its sustainability initiative in new collection

As part of its autumn/winter 2021 collection, upmarket design house Hugo has introduced its Clean Up Your Act initiative aimed to involve customers in its sustainable mission. Upcycled and repurposed pieces make up a large portion on offer, as well as a number of sustainable cotton basics to further the selection. The collection comprises of...

Culture

Hugo Boss launches new music platform for inspiring artists

Hugo Boss’ brand Hugo has unveiled a new music platform, named ‘Hugo Louder’, that is meant to “amplify the voices of inspiring artists and young talents who want to change the world“. It thus draws on the brand’s ethos, which is closely linked to popular culture, especially music. In a monthly series, Hugo Louder will give artists around the...

BusinessFeatured

Hugo Boss posts 59 percent drop in Q2 sales

Announcing its second quarter results, Hugo Boss Ag said with approximately 50 percent of its global store network closed on average during the course of the second quarter, the company’s business was significantly impacted by the pandemic. The group sales declined to 275 million euros in the quarter, corresponding to a decrease of 59 percent...

Business

Hugo Boss names Oliver Timm as Chief Sales Officer

The supervisory board of Hugo Boss Ag has appointed Oliver Timm as Chief Sales Officer (CSO) with effect from January 1, 2021. In this position, the company said in a statement, he will assume global responsibility for the group’s own retail operations as well as wholesale and e-commerce businesses. “I am very happy that, with the addition of...

Business

Hugo Boss to focus on boosting online sales

By 2022, Hugo Boss aims to generate online sales of more than 400 million euros compared to 151 million euros in 2019 and to achieve this target, the company plans to expand Hugoboss.com to 24 new markets in fiscal year 2020. The company said that the plan also includes the rollout of Hugoboss.com to Canada and Mexico, scheduled for August this...