Hugo Blue news and archive

Hugo Boss reveals first look at new denim line, Hugo Blue

Hugo Boss has unveiled a first look at its new denim line Hugo Blue. The line from the younger Hugo brand will be presented at a launch event in Berlin on 6 March, according to a Hugo Boss press release. This will include a digital world reveal through the metaverse, gaming and entertainment platforms. According to the company, these are areas...

Business

Hugo Boss launches a dedicated denim line under Hugo Blue

Following the brand refresh in 2022, Hugo Boss is expanding its portfolio with Hugo Blue, a new line dedicated to denim under the Hugo brand. Set to launch with a summer collection in 2024, the company said in a release, Hugo Blue will introduce the well-known Hugo logo representing a bold, fresh, and young style. The aesthetic of the brand line...