icm news and archive

Apparel rapidly becoming #1 m-commerce purchase

Mobile shopping, or m-commerce, is rapidly becoming a everyday occurrence for a large number of UK consumers according to new research, which indicates that fashion is the number one purchase being made. Close to one in four UK shoppers (23 percent) have purchased clothing on their mobile device this year according to a new survey carried out by...

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Retail|STUDY

Women in retail feel 'let down' with workplace well being

Women who work in a retail environment appear to be much more dissatisfied and unhappy with the current state of workplace wellbeing in comparison to their male counterparts, according to a recent research from ICM. Considering that 60 percent of the UK retail workforce consists of women, this state of unhappiness is critical for retailers. The...