Ideal Shopping Direct news and archive

Idea Shopping Direct to sell on ITV

Multi-channel home shopping retailer, Ideal Shopping Direct, has inked a deal with ITV to broadcast its live shopping hours from Ideal World on ITV1. The deal will see Ideal Shopping Direct simulcasting broadcasts to ITV, nightly between midnight and 3am from this month, as the home shopping retailer looks to “broaden the reach” of its two...

Design

Ideal shopping direct launches new brand channel

Ideal Shopping Direct, the company behind Ideal World and Create and Craft, have launched a brand new channel called The Deal Channel. The company says that the Deal Channel will offer discounts and deals on well-known brands including Dior, YSL, Paul Smith. Each show will be 15 minutes long, in bite-size portions, appealing to those with a busy...