INFORMA news and archive

Richard Dickson, Mattel president and COO, is presenting a Barbie x Fashion keynote at BLE

Exclusive interview for Fashion United with Richard Dickson, Mattel president and COO, who is presenting the opening day keynote at this year’s Brand Licensing Europe called Barbie x Fashion. BLE takes place 20-22 September at ExCeL London and is free for fashion and licensing industry professionals to attend. www.brandlicensing.eu You're...

Fashion Partner Content

What is Brand Licensing, and why is it beneficial for fashion

When you think of brand licensing, what do you think of? Chances are you think of children's cartoons, like Paw Patrol, Star Wars, or Minions, lending their image to different types of toys, notebooks or lunch boxes. But brand licensing goes much further than this and is gaining traction. In fact, revenue generated by the global licensing...

Fairs

NuOrder and Informa release digital event opening metrics

NuOrder and Informa Markets Fashion, who collectively launched several digital marketplaces under Informa Markets Fashions’ hero brands in early September, have revealed data from their digital event’s initial activity. The data shows a consecutive uptrend in attendance, high volume of retail to brand connections, and deep engagement, signaling...