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Fashion

Adidas and Beyoncé terminate Ivy Park partnership after lacklustre sales

It was perhaps only a matter of time before Adidas and Beyoncé shuttered their Ivy Park collaboration. In February stories of revenue falling 50 percent began circulating, with sales in 2022 thought to be just 40 million dollars, a loss of 200 million dollars for the sporting giant. When Beyoncé’s pay package is rumoured to be 20 million dollars...

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Business |OPINION Featured

Adidas has a billion dollar Yeezy problem

When Adidas quietly closed the Yeezy Supply website last week, it was a marker of an inventory problem that is far from resolved. With thousands of unsold pairs in the German sportswear giant’s warehouses, Adidas will take its first loss in three decades if its Yeezy sneakers are not sold. Adidas shares fell 12 percent on Friday, with the...

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