IWD news and archive

Inside The North Face’s Retail Evolution

Visual Merchandising often lives somewhere between strategy and reality. Between headquarters and the field. Between intention and execution. At The North Face, that balance is part of everyday life. Based at the Stabio headquarters, Sofia Mincuzzi, Visual Merchandising Coordinator, works at the heart of this connection. From coordinating retail...

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Clarity that Pays: How The Foschini Group Leveraged IWD to Unlock Billions in Value

We spoke with JP Craucamp, Senior Visual Merchandising Manager for TFG’s Women’s Wear division, overseeing brands like The Fix, G-Star Raw, JD Sports, and BeautyBox, about the challenges of planning, testing, and executing store layouts and displays across multiple brands — and how IWD helped his team transform that process into a faster, more...

BusinessPartner Content

Enhancing In-Store Customer Experience With IWD’s 3D Program: Insights from a Visual Merchandising Specialist at Asics

To strengthen their position in the fiercely competitive sporting goods industry, ASICS recognized the imperative to enhance their retail buying and planning processes. The quest for a solution that could empower their visual merchandising departments and elevate the overall customer experience started. Visualizing Store Planning: Minimizing...

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Fashion

Fashion brands place spotlight on International Women’s Day

This year’s International Women’s Day (IWD) is about how we can #EmbraceEquity by raising awareness about discrimination to drive gender parity. Several fashion brands and retailers have launched initiatives to empower women and products to raise vital funds for women-focused charities and organisations. There’s an exclusive poem from & Other...

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Fashion

Wandler collaborates with Michele Pred for IWD

Luxury leather goods brand Wandler has collaborated with Swedish-American artist and activist, Michele Pred on a capsule collection for International Women’s Day (IWD). As a female-led company, Wandler said they wanted to showcase the “power of the purse” for this year’s IWD and asked Pred to create two one-off pieces to highlight the gender pay...

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Fashion

Brands celebrate International Women’s Day

International Women’s Day (IWD) is an annual event marked on March 8 that celebrates the achievements of women, while also highlighting the continued struggles for gender equality. Each year, IWD selects a new theme, and for 2022 it is #BreakTheBias recognising how frequently women are negatively impacted by gender bias and is encouraging...

BusinessPartner Content

Why leading brands decided to digitise their merchandising process

The retail landscape is constantly shifting, and retailers who cannot keep up with the evolving times get left behind. As physical stores around the globe close their doors following governmental restrictions due to the pandemic, many are set to remain closed for good. It is evident that COVID-19 acted as an accelerator for what many brands were...

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Fashion

Fashion brands get behind International Women’s Day

International Women’s Day on March 8 is an annual global awareness event that places a spotlight on women’s rights and gender equality, and fashion retailers and ready-to-wear, accessory and jewellery brands are rallying around to give back to organisations that support girls, women and promote gender equality. 12 brands that are celebrating...