JAM news and archive

JAM numbers increase

Fashion fair JAM increased its exhibitors and visitor numbers with 30% from 30th January to 1st February 2009. Over 10.400 interested visitors came to the Rheinparkhallen exhibition centre to view the collections presented by 370 exhibitors. The areas included Denim, Sportswear, Streetwear, Young Fashion and Accessories. The product-focused...

Fashion

Jeans fair of the future

Last weekend, over 250 jeans styles were on show at denim trade fair Jam held in Köln. Only in its third season, the fair attracted 6000 visitors. Jam seemed to take its inspiration from the more traditional organised fairs with a car park in the field, a small uniform stand building and not to much nonsense. The atmosphere had a kind, but yet...