JAM numbers increase

Fashion fair JAM increased its exhibitors and visitor numbers with 30% from 30th January to 1st February 2009. Over 10.400 interested visitors came to the Rheinparkhallen exhibition centre to view the collections presented by 370 exhibitors. The areas included Denim, Sportswear, Streetwear, Young Fashion and Accessories. The product-focused trade fair offered a wide selection and mainly attracted Netherlands and Belgium. On Saturday evening, about 1.500 guests participated in the so-called JAM sessions at the Rheinterrassen Cologne at the after event featuring K-Swiss YUM YUM DJ. The numbers of the Sunday were higher in comparison to the two preceding fair days.

Even though some news concerning the Berlin trade fair business caused concern amongst exhibitors and visitors, the overall response to JAM was positive. "However, thanks to our concept as a working trade fair, we are not in direct competition and will continue to offer a platform for top-quality brands in the medium segment. We are further sharpening our profile and are working on expanding the exhibitor portfolio by new market segments," explains Günther Sommer, JAM Marketing and Sales Manager.

The dates for the next JAM event in July '09 will be confirmed shortly.

Image: JAM AW09