JBS Textile Group news and archive

Cristiano Ronaldo extends CR7 fashion line

Footballer Cristiano Ronaldo is extending his CR7 underwear brand to include a “premium” range of shirts,which have been designed in partnership with New York-based designer Richard Chai. Unveiled at Bread & Butter, the collection of shirts is the latest phase of his partnership with the Danish manufacturer JBS Textile Group, which launched the...

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CR7 by Cristiano Ronaldo

Cristiano Ronaldo, with an event at Madrid’s landmark Palacio de Cibeles, which saw the star posing with a 19m-tall image of himself in briefs from the collection. The Real Madrid and Portugal footballer worked closely with New York designer Richard Chai on “design elements” of the collection, which includes trunks, boxers, briefs and socks, as...