Joma news and archive

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

Fashion

Joma Builds On UK Success

Spanish sportswear brand Joma is building on its successful UK debut this year with an enhanced range of football boots and replica kits for 2005. Joma's first year in the UK market saw sales figures exceed budget and distribution gains with independent sports retailers well in excess of forecast. The Joma brand has been equally well received by...