Joma Builds On UK Success

Spanish sportswear brand Joma is building on its successful UK debut this year with an enhanced range of football boots and replica kits for 2005.

Joma's first year in the UK market saw sales figures exceed budget and distribution gains with independent sports retailers well in excess of forecast.

The Joma brand has been equally well received by the media, retailers and consumers, with Men's Health magazine quoting in their review of the Joma Aguila boot: "The boots will cut a real dash among the ubiquitous stripes and swooshes."

Joma has appointed a full UK agency sales force to build on the successes of 2004. The team will target independent retailers throughout the UK with the 2005 collection.