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Video: How Kanye West built the Yeezy empire

In 2009, Kany West started working with Nike and designed sneakers for the first time. With a price above 200 dollars, the shoes were released in small quantities and sold out immediately. Those shoes are now sold for thousands of dollars. The success of these shoes put West on the map. His designs had been ridiculed for years, but some of that...

27 Jul 2020

Business

Kanye West demands board seat at Gap and Adidas

Kanye West, the controversial rapper and fashion entrepreneur, said in a Tweet he will walk away from his lucrative deals with Gap and Adidas if he is not appointed to the board of both brands. Shares in Gap fell by 6 percent on Monday, despite the company aiming to grow sales with West’s Yeezy brand to 1 billion dollars by 2031. Shares in...

21 Jul 2020

Fashion

Gap announces new partnership with Kanye Wests's Yeezy

Gap and Yeezy are collaborating on a new line that will retail through Gap's channels. The partnership will bring together Gap's 51 years of retail experience, global reach and supply chain with the creativity and recognition of Kanye West's fashion brand. West will maintain creative direction of the Yeezy design studio, developing a new line of...

26 Jun 2020

Fashion

Kanye West applies to trademark Yeezy Beauty

Kanye West has filed a trademark application to launch beauty products for his Yeezy brand. The company is seeking to trademark a range of non-apparel products, including perfume, haircare, hygiene and items like bath gel, body oil, eyelashes, shaving cream. Called Yeezy Beauty, it has applied for classifications as diverse as scented pinecones...

22 Jun 2020

Fashion

Kanye West criticised as religious service pushes out transgender show

US rapper Kanye West was at the centre of a storm Monday after a Paris show by an acclaimed transgender performer was cancelled at the last minute to make way for one of his religious services. The mercurial singer took over the Bouffes du Nord theatre in the French capital for one of his famous "Sunday Service" gospel hymn sessions during Paris...

2 Mar 2020

Fashion

Kanye West is prepping for the launch of a new fashion label

Kanye West, the rapper and clothing designer behind the brand Yeezy, just dropped the name "Sunday Service" with the US authorities, according to the magazine Page Six. This newly trademarked brand is to include dresses, shoes, hat, jacket, shirt, t-shirt, scarf, top and loungewear. According to the magazine, "The application was filed by...

26 Jul 2019

Business

Yeezy to generate 1.3 billion USD in sales in 2019, says New York Times

Yeezy, the apparel and footwear brand launched by rapper Kanye West in partnership with Adidas, is expected to generate 1.3 billion US dollars in sales by the end of this year, according to a New York Times report. An unnamed source said West earns 5 percent royalties on net sales of the products, which means he would be earning 65 million US...

24 Jun 2019

Fashion

The rise of the celebrity creative director

LVMH’s announcement of a new luxury house designed by Rihannais the pinnacle of a new trend: the celebrity creative director. Instead of inviting celebrities to be brand ambassadors or to help design a single collection, fashion companies are now forming long-term partnerships with them, appointing them to roles such as “creative partner”, “...

13 May 2019

Fashion

Kanye West cries as his muse makes debut at Louis Vuitton

Rapper Kanye West and his friend and muse Virgil Abloh cried in each other's arms Thursday after the US designer made his Paris debut for Louis Vuitton. The pair embraced after Abloh -- who worked hand in glove with West for more than 15 years as his creative partner -- showed his first menswear collection for the world's top luxury brand....

22 Jun 2018

Fashion

No hard feelings: Paris fashion star Abloh reaches out to Kanye West

Virgil Abloh paid tribute to his friend and longtime collaborator Kanye West as the US designer took star billing as Paris men's fashion week began Tuesday. Relations between the pair have been tested since Abloh was named head of menswear at Louis Vuitton in March, with the rapper saying it was "hurtful" to lose his muse and erstwhile artistic...

20 Jun 2018

Fashion

Kanye West cancels Yeezy NYFW Show

Kanye West has reportedly cancelled his Yeezy season six show, originally set to be held on September 13 during New York Fashion Week. Details of the highly anticipated show were yet to be finalised, and on Wednesday, a representative for Redken, the beauty brand set to work on the show said in an email that it had been cancelled. With little...

7 Sep 2017

Fashion

Kanye West puts hijab-wearing model on catwalk during NYFW

Rap superstar turned designer Kanye West broke boundaries by putting a hijab-wearing Somali-American model on the New York catwalk Wednesday, unveiling a new, more adult Yeezy Season 5 collection. Halima Aden, 19, made her runway debut on day seven of New York fashion week at one of the hottest and most exclusive tickets in town -- West's at...

16 Feb 2017