The collaboration between Kanye West and Balenciaga arrives in stores at the Gap as the American brand changes direction. Will the Kanye West effect save Gap? In any case, the American brand has found a jump start. In one year, thanks to a partnership with the superstar, Gap regains some of its luster lost since the late 90s, revolutionizing its...
5 Aug 2022
Heavy duty refuse sacks filled with garments, piled on the floor. Blacked out walls and shutters that nod to a distilled utopia. Not the usual experience one expects to find in a retail store, let alone one operated by Gap Inc. But that is precisely the image Kanye West aimed to convey for the first Yeezy Gap physical space at Gap’s Times Square...
22 Jul 2022
Of all the celebrities wearing luxury brands on the red carpet, almost 99.9 percent are loaned by fashion brands, as opposed to being purchases by the celebrity. In addition many celebrities have ambassadorial contracts in place where they are paid by brands to wear their collections at global events. Think Kate Blanchett and Armani Privé,...
11 Jul 2022
Kanye West has called out adidas for ‘blatant copying’ of his brand’s Yeezy Slider. The shoes in question is the adidas Adilette ’22 slider, which has a more organic shape, also a signature form in Yeezy shoe designs. West, in a now deleted Instagram post, said “this shoe is a fake Yeezy made by adidas themselves,” urging CEO Kaspar Rørsted to...
15 Jun 2022
Gap’s longstanding partnership with Kanye West is under scrutiny and could be tainted in controversy after the designer and singer was temporarily suspended from Instagram after voicing a racial slur. West, who now goes by the name Ye, regularly posts unfiltered ire towards ex wife Kim Kardashian and new partner actor Pete Davidson, before...
18 Mar 2022
Skatewear brand Supreme has appointed Tremaine Emory as its new creative director. Emory will work alongside Supreme’s founder, James Jebbia, and is the first major appointment since the company was acquired by VF Corporation in 2020, in a deal worth 2.1 billion dollars. Emory is also the founder of Denim Tears and has advised a multitude of...
16 Feb 2022
Following the sad and unexpected news that Virgil Abloh has passed away on November 28, FashionUnited takes a look at the designer’s historic and celebrated career. Abloh’s work has ranged from music to art to fashion, with the designer making his mark in whatever creative form he was working in. From an architectural student in Illinois to the...
29 Nov 2021
Estimated shipping times can prove contentious to retailers if they send goods to customers outside of the promised shipping window. Kanye West’s label Yeezy Apparel on Tuesday reached a settlement with a California court to pay 950,000 dollars for a delay in shipping online orders to customers. Yeezy failed to ship its California clients within...
9 Nov 2021
Earlier this week, Gap took a subtle approach to unveiling its new Kanye Yeezy Gap hoodie. While they didn’t make a lot of big fan fare around the launch, within hours the 90-dollar hoodie sold out in adult and kid sizes. The hoodie, which was available for pre-order in six colors, with a two-to-eight-week shipping turnaround time, saw all adult...
1 Oct 2021
There was little marketing needed to launch Kanye West’s second collaboration with Gap. After the successful nylon jacket debuted for pre-order in June – a round-shaped, zipperless puffer in bright blue that became an immediate sell-out - the YZY brand has quietly boosted Gap’s share price. The latest garment, a hoodie retailing at 90 dollars,...
Luxury fashion house Balenciaga is continuing its collaboration with rapper Kanye West releasing a capsule merchandise collection for the artist’s new album Donda. The collection includes two layered t-shirts, a cap and a black balaclava, available to purchase through an online store dedicated to the capsule. The t-shirts reference parts of...
31 Aug 2021
Musician and designer Kanye West has been hosting listening parties and live stream presentations for his upcoming album Donda over the past week, in his typically outlandish style. The events have been in collaboration with Balenciaga designer Demna Gvasalia, hired as the creative director. The spectacle began with an album launch show that...
9 Aug 2021
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