LeBron James news and archive

In Pictures: Unknwn launches travel basics collection

Unknwn, the sports and streetwear brand owned by LeBron James, Jaron Kanfer, and Frankie Walker, is launching a luxury travel basics collection called ‘Hotel’ on August 2. The Hotel capsule collection aims to refine the idea of loungewear, added the brand, with the pieces designed in-house using custom cut silhouettes, ranging from pool-wear to...

Fashion

Kith announces collaboration with LeBron James

New York based streetwear brand, retailer and long term Nike collaborators, Kith, have announced a collaboration with NBA player LeBron James, known for his daring fashion style. Kith founder, Ronnie Fieg teased the collaboration on Instagram, which was later followed with confirmation from LeBron James. Further details are to follow on the...

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Fashion

Nike signs lifetime endorsement deal with LeBron James

London - Sporting giant Nike has signed a lifetime endorsement deal with basketball player LeBron James. Terms of the deal were not disclosed, but the sportswear brand said the Cleveland Cavaliers forward provides “significant value to our business, brand and shareholders”. Nike signed James after he went pro out of high school in 2003. His...