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I Saw It First launches channel on live-streaming shopping app

I Saw It First has become the first e-commerce fashion brand to join forces with the UK’s first live-streaming shopping app OOOOO to launch a dedicated shoppable channel. Described as TikTok-meets-QVC, OOOOO offers consumers interactive shopping with live-streamed shoppable shows, taking inspiration from the live-streaming commerce in China. The...