Livestream news and archive
Jack & Jones unveils SS21 collection to colleagues via livestream
Bestseller-owned brand Jack & Jones has held its first digital collection launch, marking what the group described as a “big step forward” in its digitalisation transformation. The brand streamed its Spring 2021 collection launch via a two-day series of live streams from the brand’s HQ in Brande to colleagues from 21 countries around the world....
8 Jul 2020
Shanghai Fashion Week: The first entirely digital fashion week
Shanghai Week was probably the first fashion week to be held entirely digitally. Initially cancelled after the coronavirus outbreak in China, the event took place on Tmall, the online marketplace of Chinese e-commerce giant Alibaba. Born out of necessity, the 'fashion week on the cloud' fused catwalk shows with entertaining teleshopping, and...
6 Apr 2020