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Lockie Andrews named chief growth officer of Pura Vida brand

Vera Bradley, Inc. has appointed Lockie Andrews as chief growth officer for its Pura Vida brand. In this role, the company said in a statement, Andrews will be responsible for all digital, performance marketing, sales, and merchandising initiatives across Pura Vida’s channels of distribution. The company added that Andrews will join co-founders...

5 May 2022