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Report: 88 percent of consumers want text conversations with brands

Consumers are willing to share personal information in exchange for value, resulting in a rise in popularity in interactive sms marketing, according to the annual State of Conversational Commerce Report by Attentive, a platform specialised in “business-to-consumer communication”. 8,000 consumers from the US, Canada, the UK and Australia were...

28 Mar 2023

Business |BACKGROUND Featured

The rise of virtual influencers: the phenomena taking over fashion marketing

Like the evolution of fashion as a whole, influencers have also been evolving alongside the industry’s increasing digitalisation, seeing the concept of ‘virtual influencers’ become something of a norm in the marketing world. This growing trend has seen retailers from the likes of Marks & Spencer to Pacsun begin to explore the digital realm by...

20 Dec 2022

Business

Netflix launches ad-supported service, brands face high costs

Netflix has unveiled its advertising tiers, launching a budget-priced streaming service where users see commercial content of 15 to 30 seconds before and during programming. With an audience of 200 million subscribers, the opportunity for fashion brands to be seen is enormous, but smaller brands are likely to be priced out, despite Netflix’s...

3 Nov 2022

Business

Tech stack gaps risk hindering marketing ROI as just 9% of retail CMOs believe their technology drives performance, Wunderkind research shows

Three quarters (73%) of CMOs were able to meet or exceed revenue projections in the last two years. However, 96% of brand marketing leaders believe there is a gap in knowledge of their technology. Just 9% believe their tech strategy “greatly enables” their marketing performance. New research from Wunderkind, the leading performance marketing...

24 Oct 2022

Fashion

YouTube to roll out handles to foster connection, search and comments

YouTube is stepping up its branding and connecting capability by introducing handles. Handles, which are characterised with an @ symbol, will be unique identifiers to channels and in future will determine how users and companies will be mentioned in comments and community posts. Google-owned YouTube said it will gradually roll out the update in...

20 Oct 2022

Fashion

Good American launches open casting call in London

Good American, the jeans company founded by reality personality Khloe Kardashian and British entrepreneur Emma Grede, is to hold an open casting call in London. It will be the company’s 5th annual open casting, a marketing initiative it says represents the brand and its values of diversity, and part of its mission to make the fashion industry...

18 Oct 2022

Fashion |Interview Featured

Making strides: Kickers reworks traditional back to school campaign in the metaverse

Kickers UK is launching its latest marketing campaign via gaming platform Roblox. The footwear brand has announced a reworking of its traditional ‘back to school’ marketing efforts, with a campaign that aims to nurture children’s self-expression and creativity using the Roblox metaverse. Kickers partnered with Dubit, a digital development...

26 Aug 2022

BusinessFeatured

2022 will be a year of digital advancement

It took a pandemic to accelerate e-commerce and focus on digital, but now that customers are fluently shopping across multiple channels, expectations for personalised experiences online is growing. According to Adobe, businesses must create change at every level of their organisation to compete in a digital-first economy. In Adobe’ Digital...

21 Mar 2022

Retail

Marc O’Polo gives online shop a new look

After introducing the new "Scandinavian Studio" shop concept for stationary shops, Swedish-German premium brand Marc O'Polo has now also revamped its online shop. Marc-o-polo.com presents itself in a new look and feel that focuses on a new modernity, concentrates more on younger target groups and has an even more international orientation....

10 Mar 2022

Business

Content Marketing for Luxury Fashion

Content marketing is a buzzword within the marketing world, with social media as it’s foundation. It is becoming of increasing importance in the area of luxury fashion, as brands compete for new customers in a global market. In the past, luxury fashion companies were hyper focused on their key customer–a small sliver in the larger market. But...

24 Feb 2022

Fashion

5 Surprising Ways Users Can Leverage a Digital Showroom

The Digital Showroom isn’t just a space reserved for wholesale or Sales, but a central hub to break silos and enhance cross-team collaboration. In this industry, we’re product people and it’s more than just about the numbers, we like to see, feel and present in a visual way. A platform already being used across the field for doing sales...

22 Feb 2022

Business

Can New York City market its way to another recovery?

One of the most memorable marketing campaigns is not for a sedan or a soft drink but for a city. This past summer, on the Q train back from Coney Island, a family of six could be spotted riding back from the beach sporting the campaign’s famous logo on tank tops and baseball caps—a nod to its forty-four years of longevity. The “I Love New York”...

7 Feb 2022