• Home
  • Tags

Marketing news and archive


Online shoppers prefer content from peers over influencers

A new survey suggests 65 percent of consumers have purchased apparel or fashion items because of user-generated images or videos from real customers, instead of influencers. The majority (79 percent) of online shoppers reveal that user-generated content (UGC) highly impacts their purchasing decisions according to new research from Stackla, an...

13 Aug 2021