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New Balance celebrates cult colour grey in Covent Garden

For footwear aficionados, the muted elegance of New Balance’s signature grey transcends mere sneakers. Born in the 1980s from a pursuit of the ultimate urban running shoe, the understated hue has become synonymous with the brand’s commitment to craftsmanship, quality, and a certain quietly confident independence that resonates far beyond the...

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Fashion |marketing

Bottega Veneta’s social media silence boosts brand heat

In an age when luxury brands are tripping over themselves to chase virality, some of fashion’s most visionary leaders are choosing silence over noise—and winning. Bottega Veneta’s social media exit in 2021 was once seen as a bold, even questionable move. But as of Q4 2024, the Italian house has surged to sixth place on the Lyst Index of hottest...

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